New Wave Adventures Brand Development

When the owners of New Wave Adventures decided to launch a new white water rafting company in Denali Alaska they would be competing with three other major rafting companies in the area. From the start Sheila, Tom and ‘Peacock” believed strongly that proper branding of their company would play a major role in establishing success in Denali Alaska. We began building NWA’s brand by telling their origin story, designing their identity and publishing our efforts in a complete company brand style guide. Today, NWA is the number one choice for rafting, hiking and fishing expeditions in Denali. They were selected as the official guide service to represent Princess Cruise Expeditions in the area - a major honor and a clear sign that they made a solid investment by embracing brand development.