The Challenge

While collaborating with the Mattel Creations team, Concannon Art learned that a crucial aspect of the art direction was to draw inspiration directly from Kartell's style guide and utilitarian packaging style.

Our design team made sure to explore designs that maintained a primary focus on the art direction received from the MC team. We also aimed to develop concepts that would offer a wide range of ideas.

Below are some of the preliminary design ideas that led up to the final concept that was ultimately selected.

The Simple Solutions
Tend to be the Best

Unboxing the miniatures from the molded pulp tray provides the experience of receiving meticulously crafted Italian furniture right in your own home. The tray itself is robust and ensures the perfect protection of the furniture during storage.

The craft box, designed with a clean and contemporary aesthetic, adds to the collectible value and effectively communicates the unique collaboration between Barbie and Kartell. As a packaging design studio, projects like these are treasured.